Agenda 2009 in Huntington Beach

The 2009 Agenda Tradeshow took place in Huntington Beach, CA on July 22 and 23 to coincide with the US Open of Surfing. Skaters, surfers, shredders and streetwear kids of all shapes and sizes descended on the Hyatt Resort and Spa to rep the latest fashions from progressive labels like Supra and Rogue Status to classic brands like Vans and DC. Tons of personalities (like DJ Muggs, shown above) from the hip-hop, action sports and street fashion worlds collided for a celebration of the lifestyle and a productive two days of fun in the sun.

As the first time it was billed as a stand-alone show, at a separate time and place from the ASR (Action Sports Retailer) tradeshow in San Diego, Agenda has furthered its purpose and created its own identity. The location was ideal: virtually smack dab in the center of SoCal and almost equal distance from San Diego and Los Angeles, the Hyatt played a perfect host to the fortunate few that were lucky enough to attend. Feeling more like a vacation resort and less like a conference center, the beachfront setting lifted everyone’s spirits and made for a good all around vibe.

Oakley Global Media Event in NYC

ESPN, High Snobiety, Frank 151, SNOWBOARD Mag and Oakley in the LES. Photo Matt Murray.

Words and photos by Tawnya Schultz and Larry Nuñez

Last week, Oakley invited SNOWBOARD Mag to New York City to wine, dine, and enlighten us about the plethora of endless technology and new innovations Oakley has in store this fall. The week began Tuesday evening for cocktails at Above Allen on the 7th floor of the Thompson LES Hotel; LES of course standing for the Lower East Side of Manhattan. There we met up with the PR girls from Oakley, athletes and many media peeps that had joined us from across the globe for a week of fun in the Big Apple.

Rookie ruler Stale Sandbech stopped by after a strong performance at the US Open to say hello. Photo Matt Murray.